Cannabidiol, or CBD, is a generally new product in the market and most places have only seen it develop in the last few years. As a substance and a product, consumers are still learning a lot about its potential and how it plays a role in daily life.
The legality surrounding the cannabis sativa plants has largely been a hindrance to CBD advocates. However, with regulations and laws accommodating hemp-derived CBD products, the market has taken heavily to social media as a means of promotion, information, and exposure.
There is a lot you can learn about the industry from social media research. Additionally, due to the lack of substantial medical research on the effects of CBD, you can use user data to help understand how people use and respond to CBD. Social media is a great place to find out more about the benefits of CBD.
1. Understand Brand Positioning and Market Size
As the CBD industry continues to expand, many companies enter the market to offer and sell their own product or service. While demand still continues to grow, CBD suppliers have all seen an increase in competition in various parts of the industry.
Social media is a great tool to help consumers understand which companies and brands have learned to position themselves in the CBD industry. The CBD industry has seen innovative products such as topicals, tinctures, vaporisers, and more. Such products have been produced and packaged in unique ways, offering users a diverse selection of quality CBD products.
Companies who put together creative campaigns and highly visual content have done a great job at setting themselves apart from the rest. Putting out consistent content on social media helps products and brands gain recognition.
You can get a better understanding of a company’s customer base and learn about a wide range of brands on their social media pages. You can also watch how brands do in the long-term, which can indicate the quality of their CBD products.
2. Get and Share Real User Feedback and Experience
Social media also takes place in real-time, allowing you to get feedback on products, services, and brands from actual users across the world. You can read and watch authentic, insightful, comments and reviews from people actually using CBD products.
Real-life user feedback can be very valuable for understanding the popularity of brands and their social impact in the market. However, positive user feedback may not directly be correlated to the product’s quality, but rather in some part to its marketing strategy, brand image, and positioning. While both aspects are important for a CBD product brand, they are not necessarily equal.
As there has not been a substantial amount of research in CBD, its effects, or potential benefits, much of the data gathered comes directly from user experiences. Social media allows users to communicate and ask one another questions about CBD products. A CBD newcomer may ask another user how a dose of high CBD tincture affected them or if there were any side effects.
By sharing actual experiences, this discussion helps support the science of our endocannabinoid system, and the bonding properties CBD has with the CB1 receptors and CB2 receptors. Users can share opinions on how the Entourage Effect manifests from one specific strain to the next, or what strain is recommended for supporting different kinds of relief.
3. Compare Opinions
While the cannabis compound tetrahydrocannabinol (THC) is still illegal in many EU countries and at the federal level in the US, some places have legalised cannabis, allowing producers and consumers to have real-time conversations about THC products.
The world’s attitude toward hemp- and cannabis-derived products has shifted recently, especially as the CBD industry grows. CBD oil has become increasingly popular in the last few years and is steadily continuing to meet consumers’ wellness goals.
4. Hemp Botany
The cannabis plant, hemp, CBD, and a number of other terms have entered our lexicons as we continue to learn about and develop our use of CBD. Social media can provide a lot of information about cannabinoids, terpenes, and the different strains that produce them. Cannabinoids, such as CBD, CBN, and CBG contribute to the effect CBD has on your sense of well-being, while terpenes are plant chemicals that give plants their aroma and feel.
Through articles, posts, and pictures, many users and brands share content that helps people understand the different components of the hemp plant, and how each contributes to the CBD to produce a unique flavour, mood, and feeling.
The Takeaway
Social media can be a great tool to research, understand, and take part in the current global conversation about cannabis, hemp, and CBD. You are able to engage users, brands, and companies on equal footing as they discuss this relatively new market product.
While current scientific support is far from what we need to fully understand CBD, much of the valuable information that we continue to get about it comes from real people, brands, and producers currently engaged in making and using high-quality CBD products.
To learn more about our range of CBD products, browse our inventory and check out our user reviews. You can also join the discussion on Twitter @CanzonCBD, on Instagram @CanzonCBD, or on Facebook @CanzonCBD.
